Callicarpa hitchcockii, a shrub native to the Bahamas, is typically found in dry, rocky coastal habitats, pine rocklands, and other well-drained tropical environments where it grows in full to partial sun. It is adapted to withstand salt spray, high temperatures, and periodic drought. The species is a relatively uncommon member of the beautyberry group and is closely related to other Caribbean Callicarpa species, sharing their ornamental appeal and resilience to challenging growing conditions.
Flowering occurs in small, rounded cymes positioned along the stems, with each bloom about 0.1–0.2 in across. The petals are soft lavender to light purple, surrounding elongated filaments topped with bright yellow anthers that stand out vividly against the pastel background. The stems are notable for their dense golden pubescence, which is visually striking and may help reduce water loss in its arid habitat. Following pollination, the flowers develop into small clusters of berries that mature to a vivid purple, providing an attractive food source for birds and enhancing the plant’s value in ornamental and ecological landscaping. Photographed in Florida.